LAUREN NICOLE SUTTER
EDUCATION
The University of Georgia​
Grady College of Journalism and Mass Communication
Bachelor of Arts, Advertising
Minor, General Business ​
OBJECTIVE STATEMENT
Results-driven creative professional with expertise in brand storytelling, graphic design, and social media marketing. Skilled in crafting insightful visual content and strategic omnichannel campaigns using Adobe Creative Suite and other applications. Experienced in cross-collaborative work to deliver authentic engagement and drive brand growth.
PROFESSIONAL EXPERIENCE
FEBRUARY 2023–DECEMBER 2023
MAY 2023-SEPTEMBER 2024
SUMMER 2022 and 2021
Social Media Marketing Intern
SUMMER 2023 AND 2024
MAY 2023–SEPTEMBER 2023
Grapevine Communications Agency
Freelance Content Creator
Sarasota, FL
​
-
​Designed social media content, using Canva, for regional Sarasota-Bradenton area businesses that visually represent the brand and resonate with their local audiences.
-
Scheduled monthly content for clients, such as Arts & Central Backyard Restaurant and Gallagher & Hagopian, for use on Instagram, Facebook, and LinkedIn profiles.
-
Connected with clientele and internal management frequently to ensure successful returns for all stakeholders involved.
Sutter Roofing Company of Florida
Marketing Assistant
Sarasota, FL
​​​
-
Designed safety, administrative, and field personnel handbooks using Adobe InDesign to be printed for over 300 employees across the state of Florida.
-
Collaborated with marketing team to design a transmedia history wall to creatively display the firm’s founding and core values.
The Campus Agency Inc.
NARS Cosmetics College Ambassador
Remote
​​​
-
Engaged Athens, GA in conversations about NARS Cosmetics to increase both brand awareness and attitudes of Gen Z consumers.
-
Generated paid ads to showcase NARS product line(s), including product tutorials and photography, as well as short form video content, for use on personal Instagram and TikTok platforms.
-
Hosted four on-campus events at the University of Georgia, each with over 30 attendees, to improve brand recognition and recall.
RoseyTimesTwo — Build and Burn Fitness App
Social Media Marketing Assistant
Remote
​​​
-
Produced short form video content for use across social platforms, primarily TikTok and Instagram, while utilizing local customer profiling.
-
Strategized with ownership on social media best practices and brand positioning to increase impressions and optimize app downloads
RELEVANT COURSEWORK
-
Brand Storytelling
-
Typography
-
Advertising and Society
-
Public Relations
-
Advanced Graphic Communications
-
Media Planning
-
Integrated Advertising Campaigns
-
Advertising Communications Management
-
Digital and Social Communication Strategy
-
Consumer Decision Making Economics
-
Accounting
-
Management
-
Finance
-
Marketing
RELEVANT SKILLS
-
Adobe Creative Suite
-
Google Platforms
-
Microsoft Platforms
-
Canva
-
CapCut
-
Various arts and illustration
-
Imaginative attitude with an active voice
-
Multimedia campaign briefing and execution
-
Content generation and optimization across platforms
-
Brand marketing strategy and tactics
-
Cross-functional collaboration within an agency