Retail Branding: Adobe Illustrator and Canva

In this project, I had the creative opportunity to develop a captivating retail brand from scratch. Divided into two parts, the assignment focused on the imaginative and strategic aspects of branding.

First, I developed a concept name, logo & mood boards revolving around three words that are centric to the brand 's purpose, presence, and personality: craftsmanship, camaraderie and celebration. I had the freedom to name the business and design the logo using my imagination. The mood boards I created convey the brand's personality through visuals, inspired by the brand mantra and experience. Then, I focused on creating an engaging sensory and emotional brand experience, making customers see, feel, and connect with the brand on a deeper level.

Throughout this assignment, I exercised creative branding strategies to develop a retail brand that tells a compelling story. This project highlights my ability to create a brand experience that resonates with both investors and potential customers, demonstrating my knack for imaginative storytelling. Furthermore, I am confident in my abilities to merge creativity with strategic branding, a vital competency in today's competitive advertising landscape.