Modern Brand Storytellers: Canva

For this assignment, my mission was to identify a brand that is currently weaving captivating narratives into the fabric of our lives. I delved into the heart of the LoveShackFancy brand story, seeking its origins and the forces that fuel its impact on consumers. I observed how the LSF story thrives, evolves, and adapts within the dynamic marketplace of women's fashion. Discovering the magic behind the brand, I dissected the message channels through which this captivating story is told. The assignment went further, challenging me to reverse-engineer the brand story, unraveling the intricate threads that led to its creation. I explored theLoveShack brand from the beginning; the complexities of the target audience, the nuances of the competitive marketplace and how that guided this narrative's direction. Finally, I crafted a working model for unearthing a brand's story, enabling us to dig deeper, identify the connections, and uncover the dots that define a brand's unique narrative. It was a thrilling exploration into the art of storytelling in the world of branding, and I am excited to share the insights and discoveries from this assignment in my portfolio.